Spotřební chování a marketing
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Czech |
| Published: |
Praha
GRADA Publishing
1997
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| Subjects: | |
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MARC
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|---|---|---|---|
| 001 | c102521 | ||
| 005 | 20221124074003.2 | ||
| 020 | |a 80-7169-372-3 | ||
| 041 | 0 | |a cze | |
| 044 | |a CZ | ||
| 245 | 1 | 0 | |a Spotřební chování a marketing |c Jan Koudelka |
| 264 | 1 | |a Praha |b GRADA Publishing |c 1997 | |
| 300 | |a 191 s. | ||
| 610 | 2 | 0 | |a spotreba |
| 610 | 2 | 0 | |a spotrebitelia |
| 610 | 2 | 0 | |a správanie spotrebiteľa |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a kultúra |
| 610 | 2 | 0 | |a postavenie sociálne |
| 610 | 2 | 0 | |a rozhodovanie |
| 610 | 2 | 0 | |a nákup |
| 610 | 2 | 0 | |a výrobky |
| 610 | 2 | 0 | |a segmentácia trhu |
| 100 | 1 | |a Koudelka, Jan | |