Modern retailing management basic concepts and practices

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Main Author: Duncan, Delbert J.
Other Authors: Hollander, Stanley C.
Format: Book
Language:English
Published: Homewood RICHARD D. IRWIN 1977
Edition:9. ed.
Subjects:
maloobchod
podnikanie
riadenie
teória a prax
firmy
manažment personálny
politika obchodná
rozpočty
plánovanie
nákup
ceny
reklama
predaj
kontroling
koordinácia
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