Marketing management cases and readings
Salvato in:
| Altri autori: | |
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| Natura: | Libro |
| Lingua: | inglese |
| Pubblicazione: |
Santa Monica
Goodyear Publ. Co.
1980
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| Soggetti: | |
| Tags: |
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MARC
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|---|---|---|---|
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| 005 | 20221123135520.2 | ||
| 020 | |a 0-87620-606-2 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Marketing management |b cases and readings |c Edited by: Dennis H. Tootelian ... [et al.] |
| 264 | 1 | |a Santa Monica |b Goodyear Publ. Co. |c 1980 | |
| 300 | |a 498 s. | ||
| 610 | 2 | 0 | |a marketing manažment |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a plánovanie |
| 610 | 2 | 0 | |a stratégia marketingová |
| 610 | 2 | 0 | |a štúdie prípadové |
| 610 | 2 | 0 | |a produkty |
| 610 | 2 | 0 | |a kanály distribučné |
| 610 | 2 | 0 | |a reklama |
| 610 | 2 | 0 | |a ceny |
| 700 | 1 | |a Tootelian, Dennis H. | |