Marketing management cases and readings
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| Other Authors: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Santa Monica
Goodyear Publ. Co.
1980
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| Subjects: | |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | c110679 | ||
| 005 | 20221123135520.2 | ||
| 020 | |a 0-87620-606-2 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Marketing management |b cases and readings |c Edited by: Dennis H. Tootelian ... [et al.] |
| 264 | 1 | |a Santa Monica |b Goodyear Publ. Co. |c 1980 | |
| 300 | |a 498 s. | ||
| 610 | 2 | 0 | |a marketing manažment |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a plánovanie |
| 610 | 2 | 0 | |a stratégia marketingová |
| 610 | 2 | 0 | |a štúdie prípadové |
| 610 | 2 | 0 | |a produkty |
| 610 | 2 | 0 | |a kanály distribučné |
| 610 | 2 | 0 | |a reklama |
| 610 | 2 | 0 | |a ceny |
| 700 | 1 | |a Tootelian, Dennis H. | |