Social marketing perspectives and viewpoints
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Homewood
RICHARD D. IRWIN
1973
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| Subjects: | |
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MARC
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| 020 | |a 0-256-00284-3 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Social marketing |b perspectives and viewpoints |c William Lazer, Eugene J. Kelley |
| 264 | 1 | |a Homewood |b RICHARD D. IRWIN |c 1973 | |
| 300 | |a 505 s. | ||
| 610 | 2 | 0 | |a marketing sociálny |
| 610 | 2 | 0 | |a politika sociálna |
| 610 | 2 | 0 | |a spotreba |
| 610 | 2 | 0 | |a spotrebitelia |
| 610 | 2 | 0 | |a obchod |
| 610 | 2 | 0 | |a úroveň životná |
| 610 | 2 | 0 | |a marketing mix |
| 610 | 2 | 0 | |a komunikácia |
| 610 | 2 | 0 | |a distribúcia |
| 100 | 1 | |a Lazer, William | |
| 700 | 1 | |a Kelley, Eugene J. | |