Great ideas for teaching marketing
Enregistré dans:
| Autres auteurs: | |
|---|---|
| Format: | Livre |
| Langue: | anglais |
| Publié: |
Cincinnati
South-Western Publishing Co.
1992
|
| Sujets: | |
| Tags: |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | c110779 | ||
| 005 | 20221123102203.8 | ||
| 020 | |a 0-538-81732-1 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Great ideas |b for teaching marketing |c Edited by Joseph F. Hair, Jr. |
| 264 | 1 | |a Cincinnati |b South-Western Publishing Co. |c 1992 | |
| 300 | |a 360 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a produkty |
| 610 | 2 | 0 | |a ceny |
| 610 | 2 | 0 | |a politika cenová |
| 610 | 2 | 0 | |a maloobchod |
| 610 | 2 | 0 | |a kanály distribučné |
| 610 | 2 | 0 | |a podpora predaja |
| 610 | 2 | 0 | |a komunikácia |
| 610 | 2 | 0 | |a predaj |
| 610 | 2 | 0 | |a plánovanie |
| 610 | 2 | 0 | |a segmentácia trhu |
| 610 | 2 | 0 | |a správanie spotrebiteľa |
| 610 | 2 | 0 | |a výskum |
| 610 | 2 | 0 | |a projekty |
| 610 | 2 | 0 | |a štúdie prípadové |
| 610 | 2 | 0 | |a marketing medzinárodný |
| 700 | 1 | |a Hair, Joseph F. | |