Crisis marketing when bad things happen to good companies
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Lincolnwood
NTC Business Books
1997
|
| Edition: | 2. ed. |
| Subjects: | |
| Tags: |
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MARC
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| 245 | 1 | 0 | |a Crisis marketing |b when bad things happen to good companies |c Joe Marconi |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Lincolnwood |b NTC Business Books |c 1997 | |
| 300 | |a 246 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a kríza |
| 610 | 2 | 0 | |a stratégia marketingová |
| 610 | 2 | 0 | |a plánovanie |
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| 100 | 1 | |a Marconi, Joe | |