Marketing

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Bibliographic Details
Main Author:	Kita, Jaroslav
Other Authors:	Čihovská, Viera, Hanuláková, Eva, 1964-, Kulčáková, Marta, Labská, Helena, Lipianska, Júlia, Oreský, Milan, 1956-, Rajt, Štefan, Richterová, Kornélia, Štensová, Antónia, Viestová, Kristína, Zapletal, Vladimír, Urban, Eduard
Format:	Book
Language:	Slovak
Published:	Bratislava IURA EDITION 2000
Subjects:	marketing systémy informačné marketingové prostredie podnikové rozhodnutia plánové rozhodovanie rozhodovanie podnikové rozhodovanie strategické nástroje marketingové plánovanie tvorba cien distribúcia logistika maloobchod komunikácia marketingová marketing medzinárodný rokovania obchodné podpora predaja reklama práca s verejnosťou
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