Marketing analiza, planowanie, wdrazanie i kontrola
Salvato in:
| Autore principale: | |
|---|---|
| Natura: | Libro |
| Lingua: | polacco |
| Pubblicazione: |
Warszawa
Felberg SJA
1999
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| Edizione: | 7. wyd. |
| Soggetti: | |
| Tags: |
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MARC
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| 044 | |a PL | ||
| 245 | 1 | 0 | |a Marketing |b analiza, planowanie, wdrazanie i kontrola |c Philip Kotler ; [redaktor naukowy wydania polskiego: Marek Belka] |
| 250 | |a 7. wyd. | ||
| 264 | 1 | |a Warszawa |b Felberg SJA |c 1999 | |
| 300 | |a 743 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a plánovanie |
| 610 | 2 | 0 | |a kontrola |
| 610 | 2 | 0 | |a klienti |
| 610 | 2 | 0 | |a plánovanie strategické |
| 610 | 2 | 0 | |a trh |
| 610 | 2 | 0 | |a spotrebitelia |
| 610 | 2 | 0 | |a konkurencia |
| 610 | 2 | 0 | |a prognózovanie |
| 610 | 2 | 0 | |a dopyt |
| 610 | 2 | 0 | |a segmentácia trhu |
| 610 | 2 | 0 | |a stratégia marketingová |
| 610 | 2 | 0 | |a produkty |
| 610 | 2 | 0 | |a služby |
| 610 | 2 | 0 | |a programy |
| 610 | 2 | 0 | |a ceny |
| 610 | 2 | 0 | |a riadenie |
| 610 | 2 | 0 | |a distribúcia |
| 610 | 2 | 0 | |a tovar |
| 610 | 2 | 0 | |a reklama |
| 610 | 2 | 0 | |a práca s verejnosťou |
| 100 | 1 | |a Kotler, Philip | |