Market segmentation concepts and applications

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Main Author: Engel, James F.
Other Authors: Fiorillo, Henry F., Cayley, Murray A.
Format: Book
Language:English
Published: New York Holt, Rinehart and Winston 1972
Subjects:
marketing
segmentácia trhu
stratégia marketingová
plán marketingový
rozhodovanie manažérske
analýzy
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