Cases for analysis in marketing
Enregistré dans:
| Auteur principal: | |
|---|---|
| Format: | Livre |
| Langue: | anglais |
| Publié: |
Chicago
The Dryden Press
1981
|
| Édition: | 2. ed. |
| Sujets: | |
| Tags: |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | c124946 | ||
| 005 | 20221123135132.8 | ||
| 020 | |a 0-03-058179-6 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Cases for analysis in marketing |c W. Wayne Talarzyk |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Chicago |b The Dryden Press |c 1981 | |
| 300 | |a 378 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a analýza trhu |
| 610 | 2 | 0 | |a stratégia marketingová |
| 610 | 2 | 0 | |a stratégia obchodná |
| 610 | 2 | 0 | |a správanie spotrebiteľa |
| 610 | 2 | 0 | |a prieskum dopytu |
| 610 | 2 | 0 | |a prieskum trhu |
| 610 | 2 | 0 | |a politika cenová |
| 610 | 2 | 0 | |a propagácia |
| 610 | 2 | 0 | |a reklama |
| 610 | 2 | 0 | |a štúdie prípadové |
| 100 | 1 | |a Talarzyk, W. Wayne | |