Marketing
Enregistré dans:
| Auteur principal: | |
|---|---|
| Format: | Livre |
| Langue: | anglais |
| Publié: |
New York
McGraw-Hill Book Company
1986
|
| Collection: | McGraw-Hill series in marketing
|
| Sujets: | |
| Tags: |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | c124996 | ||
| 005 | 20221123135502.7 | ||
| 020 | |a 0-07-044207-X | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Marketing |c James H. Myers |
| 264 | 1 | |a New York |b McGraw-Hill Book Company |c 1986 | |
| 300 | |a 597 s. | ||
| 490 | 1 | |a McGraw-Hill series in marketing | |
| 830 | 0 | |a McGraw-Hill series in marketing | |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a rozvoj hospodársky |
| 610 | 2 | 0 | |a plánovanie strategické |
| 610 | 2 | 0 | |a marketing strategický |
| 610 | 2 | 0 | |a segmentácia trhu |
| 610 | 2 | 0 | |a koncepcie |
| 610 | 2 | 0 | |a informácie |
| 610 | 2 | 0 | |a výskum |
| 610 | 2 | 0 | |a trh |
| 610 | 2 | 0 | |a spotreba |
| 610 | 2 | 0 | |a oceňovanie |
| 610 | 2 | 0 | |a reklama |
| 610 | 2 | 0 | |a predaj |
| 610 | 2 | 0 | |a distribúcia |
| 610 | 2 | 0 | |a kontroling |
| 100 | 1 | |a Myers, James H. | |