Marketing

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Bibliographic Details
Main Author:	Kita, Jaroslav
Other Authors:	Čihovská, Viera, Hasprová, Mária, 1970-, Labská, Helena, Štensová, Antónia, Dzurová, Mária, Lipianska, Júlia, Kulčáková, Marta
Format:	Book
Language:	Slovak
Published:	Bratislava IURA EDITION 2002
Edition:	2. preprac. a dopln. vyd.
Series:	Ekonómia
Subjects:	marketing podnik stratégia podniková rozhodovanie strategické nástroje marketingové komunikácia marketingová koncepcie marketing medzinárodný služby distribúcia maloobchod veľkoobchod reklama podpora predaja produkty ceny spotrebitelia systémy informačné výskum
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