International marketing strategy analysis, development and implementation
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| 1. Verfasser: | |
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| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
London
International Thomson Business Press
1999
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| Ausgabe: | 2. ed. |
| Schlagworte: | |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | c132750 | ||
| 005 | 20221221082720.4 | ||
| 020 | |a 1-86152-472-2 | ||
| 041 | 0 | |a eng | |
| 044 | |a GB | ||
| 245 | 1 | 0 | |a International marketing strategy |b analysis, development and implementation |c Isobel Doole, Robin Lowe |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a London |b International Thomson Business Press |c 1999 | |
| 300 | |a 572 s. | ||
| 610 | 2 | 0 | |a stratégia marketingová |
| 610 | 2 | 0 | |a analýzy |
| 610 | 2 | 0 | |a marketing medzinárodný |
| 610 | 2 | 0 | |a obchod medzinárodný |
| 610 | 2 | 0 | |a podmienky sociálne |
| 610 | 2 | 0 | |a výskum |
| 610 | 2 | 0 | |a plánovanie |
| 610 | 2 | 0 | |a globalizácia |
| 610 | 2 | 0 | |a trh |
| 610 | 2 | 0 | |a komunikácia marketingová |
| 610 | 2 | 0 | |a manažment |
| 610 | 2 | 0 | |a produkty |
| 610 | 2 | 0 | |a distribúcia |
| 610 | 2 | 0 | |a oceňovanie |
| 610 | 2 | 0 | |a štúdie prípadové |
| 100 | 1 | |a Doole, Isobel | |
| 700 | 1 | |a Lowe, Robin | |