Klíčoví zákazníci a péče o ně KCRM - key customer relationship management
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | Czech |
| Published: |
Praha
Computer Press
2002
|
| Series: | Praxe manažera
Business books |
| Subjects: | |
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MARC
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|---|---|---|---|
| 001 | c139457 | ||
| 005 | 20240315114515.9 | ||
| 020 | |a 80-7226-655-1 | ||
| 041 | 0 | |a cze | |
| 044 | |a CZ | ||
| 245 | 1 | 0 | |a Klíčoví zákazníci a péče o ně |b KCRM - key customer relationship management |c Ken Burnett ; [preklad: Eva Nevrlá] |
| 264 | 1 | |a Praha |b Computer Press |c 2002 | |
| 300 | |a 382 s. | ||
| 490 | 1 | |a Praxe manažera | |
| 830 | 0 | |a Praxe manažera | |
| 490 | 1 | |a Business books | |
| 830 | 0 | |a Business books | |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a stratégia marketingová |
| 610 | 2 | 0 | |a zákazníci |
| 610 | 2 | 0 | |a trh odbytový |
| 610 | 2 | 0 | |a zdroje ľudské |
| 610 | 2 | 0 | |a manažment |
| 610 | 2 | 0 | |a manažéri |
| 610 | 2 | 0 | |a nákup |
| 610 | 2 | 0 | |a stratégia obchodná |
| 610 | 2 | 0 | |a kvalita |
| 610 | 2 | 0 | |a konkurencia |
| 610 | 2 | 0 | |a výhody konkurenčné |
| 610 | 2 | 0 | |a zdroje pracovné |
| 610 | 2 | 0 | |a plán marketingový |
| 610 | 2 | 0 | |a náklady |
| 610 | 2 | 0 | |a analýza hodnotová |
| 610 | 2 | 0 | |a technológie informačné |
| 610 | 2 | 0 | |a motivácia |
| 610 | 2 | 0 | |a plánovanie |
| 610 | 2 | 0 | |a systém CRM |
| 610 | 2 | 0 | |a starostlivosť o zákazníkov |
| 610 | 2 | 0 | |a KCRM |
| 100 | 1 | |a Burnett, Ken | |
| 700 | 1 | |a Nevrlá, Eva | |