Assessing the impact of retail price promotions on product substitution, complementary purchase, and interstore cales displacement.
Hodnotenie dopadu reklamy na odbyt reklamou podporovaných a nepodporovaných výrobkov a na reakciu konkurujúcich podnikov. Stimulácia odbytu výrobkov doplňujúcich reklamou podporované výrobky. Vplyv reklamy na odbyt nevyzdvihnutých značiek.
Saved in:
| Main Author: | |
|---|---|
| Format: | Book Chapter |
| Language: | English |
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
Similar Items: Assessing the impact of retail price promotions on product substitution, complementary purchase, and interstore cales displacement.
- Personality of Consumer as a Factor of the Purchasing Behavoiur in the Retail Unit
- Price descrimination and retail configuration.
- Asymmetric Retail Gasoline and Diesel Price Reactions in Slovak Market
- Asymmetric Reactions of Retail Gasoline Prices on Crude Oil Price Changes in Selected US States
- World commodity prices as a forecasting tool for retail prices evidence from the United Kingdom
- Are profit shares and wages substitute or complementary forms of compensation?