Contextual effects of reference prices in retail advertisements.
Výsledky výskumu vplyvu cenových porovnaní v rámci inzerátov. Dôvera zákazníkov u známych a neznámych výrobkov. Posúdenie serióznosti ponuky a cenovej výhodnosti ponúkaných výrobkov. Ochrana spotrebiteľov proti neserióznym ponukám.
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