Reklama. Reklama?

História vzniku pojmu slogan. Príklady reklamných úspechov Campari, Jim Beam, Milky Way, Johnnie Walker, Milka, Magnum, Marlboro, Toyota, Dr. Oetker, Underberg, Coca-Cola.

Saved in:
Bibliographic Details
Main Author: Geršlová, Jana
Format: Book Chapter
Language:Czech
Subjects:
Tags: Add Tag
No Tags, Be the first to tag this record!