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Bibliographic Details
Main Author: Czinkota, Michael R.
Other Authors: Ronkainen, Ilkka A.
Format: Book
Language:English
Published: Chicago Dryden Press 1990.
Edition:2nd ed.
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Online Access:View in OPAC
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Description
Item Description:Includes indexes.
Physical Description:xxviii, 846 p. ill. 25 cm.
Bibliography:Includes bibliographical references.
ISBN:0030322391