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| LEADER |
00000nam a22000003a 4500 |
| 001 |
stu147374 |
| 005 |
20150617225938.7 |
| 008 |
071023s2007----xr------------------cze-d |
| 020 |
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|a 978-80-247-1481-3
|
| 040 |
|
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|a STU
|b slo
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| 041 |
0 |
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|a cze
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| 044 |
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|a xr
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| 080 |
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|a 65.012.2
|
| 080 |
|
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|a 658.626
|
| 100 |
1 |
|
|a Keller, Kevin Lane
|4 aut
|
| 245 |
1 |
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|a Strategické řízení značky
|
| 260 |
|
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|a Praha :
|b Grada,
|c 2007
|
| 300 |
|
|
|a 796 s
|
| 650 |
|
7 |
|a obchodná značka
|2 stusub
|
| 650 |
|
7 |
|a strategický manažment
|2 stusub
|
| 650 |
|
7 |
|a strategický marketing
|2 stusub
|
| 856 |
4 |
|
|a https://sweb.mtf.stuba.sk/obsahy/strategicke_rizeni_znacky_07.pdf
|u https://sweb.mtf.stuba.sk/obsahy/strategicke_rizeni_znacky_07.pdf
|3 OBSAH
|
| 996 |
|
|
|b 284M066486
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|l MMST
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| 996 |
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|b 284M066487
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|s A
|a 24
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| 996 |
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|b 284M066430
|c M*12194-1
|l MMST
|s A
|a 24
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| 996 |
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|b 284M066488
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|a 24
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