Využívanie vybraných marketingových nástrojov vo firme

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Main Author: Alazemi, Mohammad A.F.A.E.Sh., 1986- (Author)
Other Authors: Hekelová, Edita, 1954- (Thesis advisor)
Format: Manuscript Book
Language:Slovak
Published: Bratislava : STU v Bratislave SjF, 2010
Subjects:
výrobné systémy a manažérstvo kvality
Production Systems and Quality Management
place
nástroj
marketing mix
promotion
produkt
marketingový mix
price
Online Access:VAIS
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