|
|
|
|
| LEADER |
00000nam a22000003a 4500 |
| 001 |
stu243676 |
| 005 |
20150617230153.4 |
| 008 |
120223s2012----xr------------------cze-d |
| 020 |
|
|
|a 978-80-265-0002-5
|
| 040 |
|
|
|a STU
|b slo
|
| 041 |
0 |
|
|a cze
|
| 044 |
|
|
|a xr
|
| 080 |
|
|
|a 658.8
|
| 100 |
1 |
|
|a Bergh, Joeri Van den
|4 aut
|
| 245 |
1 |
|
|a Jak cool značky zůstávají hot :
|b Marketing zaměřený na mladou "generaci Y"
|
| 260 |
|
|
|a Brno :
|b BizBooks,
|c 2012
|
| 300 |
|
|
|a 248 s
|
| 650 |
|
7 |
|a marketing
|2 estusub
|
| 650 |
|
7 |
|a obchodné značky
|2 stusub
|
| 650 |
|
7 |
|a riadenie značky
|2 stusub
|
| 650 |
|
7 |
|a spotrebiteľské správanie
|2 stusub
|
| 700 |
1 |
|
|a Behrer, Mattias
|4 aut
|
| 856 |
4 |
|
|a https://sweb.mtf.stuba.sk/obsahy/jak_cool_znacky_yustavaji_hot_12
|u https://sweb.mtf.stuba.sk/obsahy/jak_cool_znacky_yustavaji_hot_12
|3 OBSAH
|
| 996 |
|
|
|b 284M080776
|c M*13151-1
|l MMKN
|s A
|a 24
|w stu243676_0001
|
| 996 |
|
|
|b 284M080975
|c M*13151-2
|l MMKN
|s A
|a 24
|w stu243676_0002
|