Strategický marketing : strategie a trendy
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| Autor principal: | |
|---|---|
| Formato: | Livro |
| Idioma: | tcheco |
| Publicado em: |
Praha :
Grada Publishing,
2013
|
| Edição: | 2., rozšíř. vyd |
| Assuntos: | |
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MARC
| LEADER | 00000nam a22000003a 4500 | ||
|---|---|---|---|
| 001 | stu278538 | ||
| 005 | 20190206132513.2 | ||
| 008 | 131122s2013----xr------------------cze-d | ||
| 020 | |a 978-80-247-4670-8 | ||
| 040 | |a STU |b slo | ||
| 041 | 0 | |a cze | |
| 044 | |a xr | ||
| 080 | |a 658.8 | ||
| 100 | 1 | |a Jakubíková, Dagmar |4 aut | |
| 245 | 1 | |a Strategický marketing : |b strategie a trendy | |
| 250 | |a 2., rozšíř. vyd | ||
| 260 | |a Praha : |b Grada Publishing, |c 2013 | ||
| 300 | |a 267 s | ||
| 650 | 7 | |a strategický marketing |2 stusub | |
| 650 | 7 | |a distribučná politika |2 stusub | |
| 650 | 7 | |a cenová politika |2 stusub | |
| 650 | 7 | |a strategické plánovanie |2 stusub | |
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| 996 | |b 284M085635 |c M*13594-3 |l MMKN |s A |a 24 |w stu278538_0002 | ||
| 996 | |b 284M085634 |c M*13594-2 |l MMKN |s A |a 24 |w stu278538_0003 | ||