MARC
| LEADER | 00000nam a22000003a 4500 | ||
|---|---|---|---|
| 001 | stu77332 | ||
| 005 | 20150408175457.5 | ||
| 008 | 020925s2000----xr------------------cze-d | ||
| 020 | |a 80-86119-27-0 | ||
| 040 | |a STU |b slo | ||
| 041 | 0 | |a cze | |
| 044 | |a xr | ||
| 080 | |a 658.626 | ||
| 080 | |a 65.012.2 | ||
| 245 | |a Strategické řízení značky : |b Brand Management | ||
| 250 | |a 1. vyd. | ||
| 260 | |a Praha : |b Ekopress, |c 2000 | ||
| 300 | |a 148 s | ||
| 650 | 7 | |a obchodná značka |2 stusub | |
| 650 | 7 | |a strategický manažment |2 stusub | |
| 650 | 7 | |a strategický marketing |2 stusub | |
| 856 | 4 | |a https://sweb.mtf.stuba.sk/obsahy/strategicke_rizeni_znacky_00.pdf |u https://sweb.mtf.stuba.sk/obsahy/strategicke_rizeni_znacky_00.pdf |3 OBSAH | |
| 996 | |b 284M050573 |c M*10952-1 |l MMKN |s A |a 24 |w stu77332_0001 | ||