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| LEADER |
00000nam a22000003a 4500 |
| 001 |
stu77332 |
| 005 |
20150408175457.5 |
| 008 |
020925s2000----xr------------------cze-d |
| 020 |
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|a 80-86119-27-0
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| 040 |
|
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|a STU
|b slo
|
| 041 |
0 |
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|a cze
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| 044 |
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|a xr
|
| 080 |
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|a 658.626
|
| 080 |
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|a 65.012.2
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| 245 |
|
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|a Strategické řízení značky :
|b Brand Management
|
| 250 |
|
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|a 1. vyd.
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| 260 |
|
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|a Praha :
|b Ekopress,
|c 2000
|
| 300 |
|
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|a 148 s
|
| 650 |
|
7 |
|a obchodná značka
|2 stusub
|
| 650 |
|
7 |
|a strategický manažment
|2 stusub
|
| 650 |
|
7 |
|a strategický marketing
|2 stusub
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| 856 |
4 |
|
|a https://sweb.mtf.stuba.sk/obsahy/strategicke_rizeni_znacky_00.pdf
|u https://sweb.mtf.stuba.sk/obsahy/strategicke_rizeni_znacky_00.pdf
|3 OBSAH
|
| 996 |
|
|
|b 284M050573
|c M*10952-1
|l MMKN
|s A
|a 24
|w stu77332_0001
|