Návrh opatrení na zefektívnenie využívania marketingovej komunikácie v LEMKEN SLOVAKIA s.r.o.

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Main Author: Šurina, Karol (Author)
Other Authors: Vaňová, Jaromíra (Thesis advisor)
Format: Manuscript Book
Language:Slovak
Published: 2016
Subjects:
komunikačný proces
marketingový mix
marketing
marketingová komunikácia
marketing communication
communication process
marketing mix
Online Access:http://is.stuba.sk/zp/portal_zp.pl?podrobnosti=120975
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