-
Atributy značky a možnosti jejich zkoumání
-
Development of a systematic brand management : model for value oriented brand management dizertačná práca
-
Brand building budování obchodní značky
-
Brand Position of Slovak Company
-
Impact of the product quality on consumer satisfaction and corporate brand
-
Osobný branding (a kariérny rast)
-
Branding, including corporate identity, brand equity, private brand, brand management, genericized trademark, naming rights, luxury good, store brand, british airways ethnic liveries, umbrella brand, web 2.0, brand strength analysis, brandable software
-
S logom alebo bez loga ?
-
Brand Management Co-creating Meaningful Brands
-
Značka a marketingová stratégia
-
<The> Brand Equity
-
Brand Meaning for Consumers From Dissimilar Generations
-
Automation of Business Processes at the Enterprise during a Brand Formation
-
Budovanie pozície značky na trhu a lojalita k značke
-
Emotional branding how successful brands gain the irrational edge
-
O značkách
-
Conceptualizing Employer-Based Brand Equity and Employer Brand Pyramid
-
<The> Impact of price for premium brands
-
Emocionálne pôsobenie značky
-
<The> Strength of employer`s brand versus marketing targets of an enterprise
-
Budovanie a riadenie hodnoty značky v praxi zahraničných podnikov
-
Strategic Brand Management Lessons for Winning Brands in Globalized Markets
-
Prehry značkám neškodia
-
Marketingové přístupy ke značce