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Kellog on branding <the> marketing faculty of the Kellogg School of Management
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Brand Strategy
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Development of a systematic brand management : model for value oriented brand management dizertačná práca
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Prehry značkám neškodia
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How cool brands stay hot branding to generation Y and Z
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<The> Brand Equity
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Corporate brand management Marken als Anker strategischer Führung von Unternehmen
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Branding, including corporate identity, brand equity, private brand, brand management, genericized trademark, naming rights, luxury good, store brand, british airways ethnic liveries, umbrella brand, web 2.0, brand strength analysis, brandable software
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Emocionálne pôsobenie značky
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Beyond Brand Image: A Neuromarketing Perspective
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Brand Management Co-creating Meaningful Brands
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<The> Effect of Country of Origin Image on Hierarchical Process of Consumer Based Brand Equity
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Creating powerful brands in consumer, service and industrial markets
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Brand Meaning for Consumers From Dissimilar Generations
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Process of Developing the International City Branding Strategy: Case Study City of Kharkiv
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Osobný branding (a kariérny rast)
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Teoretické vymedzenie ,,place brandingu“ a jeho príklady
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Národný branding - prípad Slovenska
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Brand building budování obchodní značky
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Influence of Non-Product Related Attributes on Media Brands Consumption
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Product, Brand, and Attendance As Key Factors in the Financing of Sports Club
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Relationship small business and private brands
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Instruments for Nation Branding Measurement in the Conditions of Slovakia
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Inspirace: Brand zaměstnavatele pomáha náboru