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Brand Seduction as a Tool for Brand's Success: Conceptualizing the Term
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Marketing identity 2016: brands we love conference proceedings from international scientific conference : 8th – 9th november 2016, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic
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Key Success Factors of Intersnack Slovakia: Product, Brand and Effective Purchasing Strategy
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Introductory Chapter: Brand Management as Part of Corporate Identity
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Brand Management
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Tools for Measuring the National Brand of Slovakia
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Employer branding
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Stratégie brand manažmentu ako nástroj budovania značky
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Global brand strategy world-wise marketing in the age of branding
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Creation of Cultural Values in Communication as a Challenge for Czech Beer Brands
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Building Brand Awareness Through Digital Marketing Tools
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How Brands Grow What Marketers Don't Know
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Budovanie značky zamestnávateľa ako súčasť podnikovej kultúry - výskum trendov v Číne
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Marketing identity 2016: brands we love conference proceedings from international scientific conference : 8th – 9th november 2016, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic
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Designing Brand Identity A Comprehensive Guide to the World of Brands and Branding
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Marketing identity 2016: značky, ktoré milujeme zborník z medzinárodnej vedeckej konferencie : Kongresové centrum SAV, Smolenický zámok, 8. - 9. november 2016
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<The> Brand Equity
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Estonian Identity Construction Between Nation Branding and Building
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Revealing the corporation perspectives on identity, image, reputation, corporate branding and corporate-level marketing
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Inspirace: Brand zaměstnavatele pomáha náboru
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Pomáhame dostať firmy medzi top 3 značky v danom odvetví
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Multi-channel marketing, branding and retail design new challenges and opportunities
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Branding 2015 základná otázka znie: čo ste ochotní obetovať
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Silná firemní kultura přiláká talenty