-
Creating powerful brands in consumer, service and industrial markets
-
Brand Meaning for Consumers From Dissimilar Generations
-
<The> Impact of price for premium brands
-
Atributy značky a možnosti jejich zkoumání
-
Trends in brand policy
-
Relationship small business and private brands
-
<The> Strength of employer`s brand versus marketing targets of an enterprise
-
Strategic Brand Management Lessons for Winning Brands in Globalized Markets
-
Development of a systematic brand management : model for value oriented brand management dizertačná práca
-
Effective brand communication through social networks
-
<The> Brand Equity
-
Branding, including corporate identity, brand equity, private brand, brand management, genericized trademark, naming rights, luxury good, store brand, british airways ethnic liveries, umbrella brand, web 2.0, brand strength analysis, brandable software
-
Strategic Brand Management Building, Measuring, and Managing Brand Equity
-
<The> Effect of Country of Origin Image on Hierarchical Process of Consumer Based Brand Equity
-
Brand Strategy
-
Osobný branding (a kariérny rast)
-
Conceptualizing Employer-Based Brand Equity and Employer Brand Pyramid
-
Brand Management Co-creating Meaningful Brands
-
Examining Changes in Brand Preferences During Crisis: The Case of Ukraine
-
Multifactor Analysis of Online Reputation of Selected Car Brands
-
Pozícia privátnych značiek
-
Zarządzanie produktem kreowanie marki
-
Brand building budování obchodní značky
-
Emotional branding how successful brands gain the irrational edge