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Increasing corporate value by means of Brand management
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Effective brand communication through social networks
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Factors influencing consumer behaviour
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Food quality and food quality marks from the consumers point of view in the condition of Slovakia and the Czech Republic
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Conceptualizing Employer-Based Brand Equity and Employer Brand Pyramid
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<The> Role of a brand in purchasing behavior of Generation X and senior customers: a study of various aspects of the impact of a brand
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How cool brands stay hot branding to generation Y and Z
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Creating powerful brands in consumer, service and industrial markets
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Trends in brand policy
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Večné značky
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Impact of the product quality on consumer satisfaction and corporate brand
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Ethical Perceptions of Foreign Product Purchases Among Generation Z: The Impact of Patriotism, Ethnocentrism, and Worldmindedness
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<The> Effect of Country of Origin Image on Hierarchical Process of Consumer Based Brand Equity
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Brand choice prediction and buying behaviour
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Strategic Brand Management Lessons for Winning Brands in Globalized Markets
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<The> Impact of price for premium brands
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Development of a systematic brand management : model for value oriented brand management dizertačná práca
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Strengthening Brand Awareness As a Determinant of Consumer Loyalty
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Co motivuje různé generace spotřebitelů?
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<The> Brand Equity
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Branding, including corporate identity, brand equity, private brand, brand management, genericized trademark, naming rights, luxury good, store brand, british airways ethnic liveries, umbrella brand, web 2.0, brand strength analysis, brandable software
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Strategic Brand Management Building, Measuring, and Managing Brand Equity
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Brand Strategy
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Pozícia privátnych značiek