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Brand Management
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Revealing the corporation perspectives on identity, image, reputation, corporate branding and corporate-level marketing
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Strategický manažment identity mesta: corporate identity alebo place branding?
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Estonian Identity Construction Between Nation Branding and Building
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Designing Brand Identity A Comprehensive Guide to the World of Brands and Branding
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Knowledge and main factors of brand success
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Reputation Management As a Part of Online Branding Infrastructure of Luxury Hotels on the Adriatic Coast - Pre and Post Covid-19 Perspective
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Reputation management
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Marketing identity 2016: brands we love conference proceedings from international scientific conference : 8th – 9th november 2016, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic
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Marketing identity 2016: brands we love conference proceedings from international scientific conference : 8th – 9th november 2016, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic
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Stratégie brand manažmentu ako nástroj budovania značky
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Global brand strategy world-wise marketing in the age of branding
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Tools for Measuring the National Brand of Slovakia
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Co obnáší tvorba manuálu Corporate identity
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Návrh metodiky budovania a riadenia značky v priemyselných podnikoch = Proposal of Brand Building and Brand Management Methodology of Industrial Plants : Dizertačná práca
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Reputation management building and protecting your company's profile in a digital world
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Brand Strategy
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Budovanie značky zamestnávateľa ako súčasť podnikovej kultúry - výskum trendov v Číne
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Employer branding
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Corporate Reputation of Family Owned Businesses- Parent Companies vs. Their Brands
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Corporate design a grafická značka
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Branding, including corporate identity, brand equity, private brand, brand management, genericized trademark, naming rights, luxury good, store brand, british airways ethnic liveries, umbrella brand, web 2.0, brand strength analysis, brandable software
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How Brands Grow What Marketers Don't Know
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Kellog on branding <the> marketing faculty of the Kellogg School of Management