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Domestic versus Foreign Franchising Gastronomic Brand in the Context of Brand Trust
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Franchising
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Franchising
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Intervention and Adaptation Options for Measuring Brand Trust in the Context of Its Dimensionality with an Emphasis on the Generational Context
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Stratégie brand manažmentu ako nástroj budovania značky
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Franchising podnikateľský koncept, značka, know-how
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<The> Strength of employer`s brand versus marketing targets of an enterprise
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<The> Brand Equity
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Brand Management Co-creating Meaningful Brands
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Brand Strategy
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Strategic Brand Management Lessons for Winning Brands in Globalized Markets
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Employer branding
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Conceptualizing Employer-Based Brand Equity and Employer Brand Pyramid
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Global brand strategy world-wise marketing in the age of branding
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The Influence of Brand Image, Brand Trust, Product Quality, and Price on the Consumer’s Buying Decision of MPV Cars
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Brand Management
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Strategic Brand Management Building, Measuring, and Managing Brand Equity
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Brand Management <An> Introduction through Storytelling
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The Importance and Effectiveness of Audio and Visual Aspects of Brands in Strategic Management
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Brands and their Association Networks
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Emotional branding how successful brands gain the irrational edge
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Branding, including corporate identity, brand equity, private brand, brand management, genericized trademark, naming rights, luxury good, store brand, british airways ethnic liveries, umbrella brand, web 2.0, brand strength analysis, brandable software
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<The> Food Brands in the Context of Sales Promotion of Slovak Foods
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Tools for Measuring the National Brand of Slovakia