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Verfasser: Klepek, Martin
- Purchasing behaviour of Czech single and its consequences on marketing communication effectiveness
- Marketing communication effects on the specific segment of Czech singels
- <The> Measurement Methods of Customer Value and Its Use in Small and Medium Sized Czech Enterprises
- Development and Standardization of a Tool to Measure Knowledge of Labour Laws among Employees
- Judgement Bias and Consumer Willingness to Pay: Empirical Study
- <The> Effect of Assymetrically Dominated Alternatives for Chosen Product Categories