Strategic marketing problems cases and comments
Enregistré dans:
| Auteur principal: | |
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| Autres auteurs: | |
| Format: | Livre |
| Langue: | anglais |
| Publié: |
Upper Saddle River, N.J.
Prentice Hall
2004
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| Édition: | 10. ed. |
| Sujets: | |
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| 005 | 20240517110904.5 | ||
| 020 | |a 0-13-123030-1 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Strategic marketing problems |b cases and comments |c Roger A. Kerin, Robert A. Peterson |
| 250 | |a 10. ed. | ||
| 264 | 1 | |a Upper Saddle River, N.J. |b Prentice Hall |c 2004 | |
| 300 | |a 696 s. | ||
| 610 | 2 | 0 | |a marketing strategický |
| 610 | 2 | 0 | |a marketing manažment |
| 610 | 2 | 0 | |a rozhodovanie |
| 610 | 2 | 0 | |a analýzy |
| 610 | 2 | 0 | |a segmentácia trhu |
| 610 | 2 | 0 | |a štúdie prípadové |
| 610 | 2 | 0 | |a produkty |
| 610 | 2 | 0 | |a služby |
| 610 | 2 | 0 | |a manažment |
| 610 | 2 | 0 | |a komunikácia |
| 610 | 2 | 0 | |a oceňovanie |
| 610 | 2 | 0 | |a kontrola |
| 100 | 1 | |a Kerin, Roger A. | |
| 700 | 1 | |a Peterson, Robert A. | |