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Bibliographic Details
Main Author:	Burns, Alvin C.
Other Authors:	Bush, Ronald F.
Format:	Book
Language:	English
Published:	Upper Saddle River, N.J. Prentice Hall 2003
Edition:	4th ed.
Subjects:	prieskum trhu marketing systémy informačné stratégia marketingová marketing manažment trh zber dát informácie techniky výskumné
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