Zaltman, G. (2003). How customers think: Essential insights into the mind of the market. Harvard Business School Press.
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Cita Chicago Style (17a ed.)
Zaltman, Gerald. How Customers Think: Essential Insights into the Mind of the Market. Boston: Harvard Business School Press, 2003.
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Cita MLA (9a ed.)
Zaltman, Gerald. How Customers Think: Essential Insights into the Mind of the Market. Harvard Business School Press, 2003.
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