How customers think essential insights into the mind of the market
Salvato in:
| Autore principale: | |
|---|---|
| Natura: | Libro |
| Lingua: | inglese |
| Pubblicazione: |
Boston
Harvard Business School Press
2003
|
| Soggetti: | |
| Tags: |
Nessun Tag, puoi essere il primo ad aggiungerne!!
|
MARC
| LEADER | 00000nam$a2200000$$$4500 | ||
|---|---|---|---|
| 001 | 0010284 | ||
| 005 | 20240306135226.4 | ||
| 020 | |a 1-57851-826-1 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a How customers think |b essential insights into the mind of the market |c Gerald Zaltman |
| 264 | 1 | |a Boston |b Harvard Business School Press |c 2003 | |
| 300 | |a xxii, 323 s. | ||
| 610 | 2 | 0 | |a spotrebitelia |
| 610 | 2 | 0 | |a správanie spotrebiteľa |
| 610 | 2 | 0 | |a psychológia |
| 610 | 2 | 0 | |a psychológia trhu |
| 610 | 2 | 0 | |a marketing |
| 100 | 1 | |a Zaltman, Gerald | |