Customer equity management
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J.
Pearson/Prentice Hall
2005
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| Subjects: | |
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| Physical Description: | 552 s. 1 CD-ROM |
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| ISBN: | 0-13-141929-3 |