General Theory of Measurement in Marketing Research
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| Format: | Book Chapter |
| Language: | English |
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| 245 | 1 | 0 | |a General Theory of Measurement in Marketing Research |c František Peller, Petra Škrovánková |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a výskum |
| 610 | 2 | 0 | |a teória merania |
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| 100 | 1 | |a Peller, František | |
| 700 | 1 | |a Škrovánková, Petra, 1981- | |