Consumer behavior
Gespeichert in:
| 1. Verfasser: | |
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| Weitere Verfasser: | , |
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Mason
Thomson/South-Western
2006
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| Ausgabe: | 10th ed. |
| Schlagworte: | |
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| LEADER | 00000nam$a2200000$$$4500 | ||
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| 001 | 0050400 | ||
| 005 | 20240306135603.4 | ||
| 020 | |a 978-0-324-27197-3 | ||
| 020 | |a 0-324-27197-2 | ||
| 020 | |a 978-0-324-37832-0 | ||
| 020 | |a 0-324-37832-7 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Consumer behavior |c Roger D. Blackwell, Paul W. Miniard, James F. Engel |
| 250 | |a 10th ed. | ||
| 264 | 1 | |a Mason |b Thomson/South-Western |c 2006 | |
| 300 | |a 790 s. | ||
| 610 | 2 | 0 | |a spotrebitelia |
| 610 | 2 | 0 | |a správanie spotrebiteľa |
| 610 | 2 | 0 | |a stratégia marketingová |
| 610 | 2 | 0 | |a rozhodovanie |
| 610 | 2 | 0 | |a nákup |
| 610 | 2 | 0 | |a motivácia |
| 610 | 2 | 0 | |a osobnosť |
| 610 | 2 | 0 | |a demografia |
| 610 | 2 | 0 | |a psychológia |
| 610 | 2 | 0 | |a prostredie životné |
| 610 | 2 | 0 | |a štúdie prípadové |
| 100 | 1 | |a Blackwell, Roger D. | |
| 700 | 1 | |a Miniard, Paul W. | |
| 700 | 1 | |a Engel, James F. | |