Consumer behavior

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Bibliographic Details
Main Author:	Blackwell, Roger D.
Other Authors:	Miniard, Paul W., Engel, James F.
Format:	Book
Language:	English
Published:	Mason Thomson/South-Western 2006
Edition:	10th ed.
Subjects:	spotrebitelia správanie spotrebiteľa stratégia marketingová rozhodovanie nákup motivácia osobnosť demografia psychológia prostredie životné štúdie prípadové
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Consumer Behavior / by Engel, James F., Blackwell, Roger D., Miniard, Paul W.

Published 1995

Book

Consumer Behavior by Engel, James F.

Published 1986

Book