Campaign management
Popis a vymedzenie systému Campaign management resp. marketing automation. Marketingová komunikácia. Nadlinková (above the line) a podlinková komunikácia (bellow the line). Akvizíce, cross-sell, retencie. Campaign management. Funkcionalita campaign management systému.
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| Main Author: | |
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| Format: | Book Chapter |
| Language: | Slovak |
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| 041 | 0 | |a slo | |
| 044 | |a SK | ||
| 245 | 1 | 0 | |a Campaign management |c Ondrej Šňupárek |
| 520 | |a Popis a vymedzenie systému Campaign management resp. marketing automation. Marketingová komunikácia. Nadlinková (above the line) a podlinková komunikácia (bellow the line). Akvizíce, cross-sell, retencie. Campaign management. Funkcionalita campaign management systému. | ||
| 610 | 2 | 0 | |a manažment |
| 610 | 2 | 0 | |a akvizícia |
| 610 | 2 | 0 | |a distribúcia |
| 610 | 2 | 0 | |a kampane reklamné |
| 610 | 2 | 0 | |a informácie |
| 610 | 2 | 0 | |a systémy informačné |
| 610 | 2 | 0 | |a komunikácia manažérska |
| 610 | 2 | 0 | |a komunikácia marketingová |
| 100 | 1 | |a Šňupárek, Ondrej | |