Principles of marketing
Guardado en:
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Lenguaje: | inglés |
| Publicado: |
Harlow
Financial Times/Prentice Hall
2002
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| Edición: | 3rd European Edition |
| Materias: | |
| Etiquetas: |
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MARC
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| 044 | |a US | ||
| 245 | 1 | 0 | |a Principles of marketing |c Philip Kotler ... [et al.] |
| 250 | |a 3rd European Edition | ||
| 264 | 1 | |a Harlow |b Financial Times/Prentice Hall |c 2002 | |
| 300 | |a 856 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a stratégia marketingová |
| 610 | 2 | 0 | |a produkty |
| 610 | 2 | 0 | |a ceny |
| 610 | 2 | 0 | |a reklama |
| 610 | 2 | 0 | |a komunikácia masová |
| 610 | 2 | 0 | |a manažment |
| 100 | 1 | |a Kotler, Philip | |