Principles of marketing
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Harlow
Financial Times/Prentice Hall
2002
|
| Edition: | 3rd European Edition |
| Subjects: | |
| Tags: |
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MARC
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| 005 | 20240311125630.2 | ||
| 020 | |a 0-273-64662-1 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Principles of marketing |c Philip Kotler ... [et al.] |
| 250 | |a 3rd European Edition | ||
| 264 | 1 | |a Harlow |b Financial Times/Prentice Hall |c 2002 | |
| 300 | |a 856 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a stratégia marketingová |
| 610 | 2 | 0 | |a produkty |
| 610 | 2 | 0 | |a ceny |
| 610 | 2 | 0 | |a reklama |
| 610 | 2 | 0 | |a komunikácia masová |
| 610 | 2 | 0 | |a manažment |
| 100 | 1 | |a Kotler, Philip | |