<The> new strategic brand management creating and sustaining brand equity long term
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London
Kogan Page
2008
|
| Edition: | 4th ed. |
| Subjects: | |
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| LEADER | 00000nam$a2200000$$$4500 | ||
|---|---|---|---|
| 001 | 0076179 | ||
| 005 | 20240312115909.6 | ||
| 020 | |a 978-0-7494-5085-4 | ||
| 041 | 0 | |a eng | |
| 044 | |a GB | ||
| 245 | 1 | 0 | |a <The> new strategic brand management |b creating and sustaining brand equity long term |c Jean-Noel Kapferer |
| 250 | |a 4th ed. | ||
| 264 | 1 | |a London |b Kogan Page |c 2008 | |
| 300 | |a 560 s. | ||
| 610 | 2 | 0 | |a značky kvality |
| 610 | 2 | 0 | |a služby |
| 610 | 2 | 0 | |a produkty |
| 610 | 2 | 0 | |a farmakológia |
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| 610 | 2 | 0 | |a myslenie ekonomické |
| 610 | 2 | 0 | |a televízia |
| 610 | 2 | 0 | |a univerzity |
| 610 | 2 | 0 | |a školy |
| 610 | 2 | 0 | |a kapitál vlastný |
| 610 | 2 | 0 | |a trh |
| 610 | 2 | 0 | |a riadenie strategické |
| 610 | 2 | 0 | |a financie |
| 100 | 1 | |a Kapferer, Jean-Noel | |