Data mining techniques for marketing, sales, and customer relationship management
Guardado en:
| Autor principal: | |
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| Otros Autores: | |
| Formato: | Libro |
| Lenguaje: | inglés |
| Publicado: |
Indianapolis
Wiley Publishing
2004
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| Edición: | 2nd ed. |
| Colección: | Timely. Practical. Reliable
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| Materias: | |
| Etiquetas: |
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MARC
| LEADER | 00000nam$a2200000$$$4500 | ||
|---|---|---|---|
| 001 | 0082810 | ||
| 005 | 20240226124246.2 | ||
| 020 | |a 978-0-471-47064-9 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Data mining techniques |b for marketing, sales, and customer relationship management |c Michael J.A. Berry, Gordon S. Linoff |
| 250 | |a 2nd ed. | ||
| 264 | 1 | |a Indianapolis |b Wiley Publishing |c 2004 | |
| 300 | |a 643 s. | ||
| 490 | 1 | |a Timely. Practical. Reliable | |
| 830 | 0 | |a Timely. Practical. Reliable | |
| 610 | 2 | 0 | |a dáta |
| 610 | 2 | 0 | |a zber dát |
| 610 | 2 | 0 | |a technika |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a predaj |
| 610 | 2 | 0 | |a zákazníci |
| 610 | 2 | 0 | |a manažment |
| 610 | 2 | 0 | |a riadenie vzťahov so zákazníkmi |
| 610 | 2 | 0 | |a softvér |
| 610 | 2 | 0 | |a algoritmy |
| 100 | 1 | |a Berry, Michael J. A. | |
| 700 | 1 | |a Linoff, Gordon S. | |