Marketing business to business du marketing industriel au marketing d'affaires
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | French |
| Published: |
Paris
Pearson Education
2005
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| Edition: | 3e éd. |
| Subjects: | |
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| 245 | 1 | 0 | |a Marketing business to business |b du marketing industriel au marketing d'affaires |c Philippe Malaval, Christophe Bénaroya |
| 250 | |a 3e éd. | ||
| 264 | 1 | |a Paris |b Pearson Education |c 2005 | |
| 300 | |a 698 s. | ||
| 610 | 2 | 0 | |a marketing |
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| 610 | 2 | 0 | |a podnikanie |
| 610 | 2 | 0 | |a segmentácia trhu |
| 610 | 2 | 0 | |a plán marketingový |
| 610 | 2 | 0 | |a distribúcia |
| 610 | 2 | 0 | |a komunikácia |
| 610 | 2 | 0 | |a normy kvality |
| 610 | 2 | 0 | |a spokojnosť zákazníkov |
| 610 | 2 | 0 | |a partnerstvo verejno-súkromné |
| 610 | 2 | 0 | |a projekty |
| 610 | 2 | 0 | |a manažment inovačný |
| 610 | 2 | 0 | |a kvalita |
| 610 | 2 | 0 | |a stratégia marketingová |
| 610 | 2 | 0 | |a služby |
| 610 | 2 | 0 | |a politika cenová |
| 610 | 2 | 0 | |a médiá |
| 610 | 2 | 0 | |a etika |
| 610 | 2 | 0 | |a lobizmus |
| 610 | 2 | 0 | |a marketing priamy |
| 100 | 1 | |a Malaval, Philippe | |
| 700 | 1 | |a Bénaroya, Christophe | |