Methodology for return on marketing investment measurement with focus on event marketing within Hewlett-Packard, s.r.o. diplomová práca

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Bibliographic Details
Main Author: Neoveská, Jana
Corporate Author: Fakulta podnikového manažmentu EU. Katedra podnikovohospodárska
Other Authors: Grančičová, Katarína, 1967-
Format: Book
Language:English
Published: Bratislava 2008
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