Methodology for return on marketing investment measurement with focus on event marketing within Hewlett-Packard, s.r.o. diplomová práca
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| Format: | Book |
| Language: | English |
| Published: |
Bratislava
2008
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| LEADER | 00000nam$a2200000$$$4500 | ||
|---|---|---|---|
| 001 | 0086322 | ||
| 005 | 20240201113617.6 | ||
| 041 | 0 | |a eng | |
| 044 | |a SK | ||
| 245 | 1 | 0 | |a Methodology for return on marketing investment measurement with focus on event marketing within Hewlett-Packard, s.r.o. |b diplomová práca |c Jana Neoveská ; škol. Katarína Grančičová |
| 264 | 1 | |a Bratislava |c 2008 | |
| 300 | |a 87 s. | ||
| 100 | 1 | |a Neoveská, Jana | |
| 700 | 1 | |a Grančičová, Katarína, 1967- | |
| 710 | 2 | |a Fakulta podnikového manažmentu EU. Katedra podnikovohospodárska | |