Consumer-centric category management how to increase profits by managing categories based on consumer needs
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| Autore principale: | |
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| Altri autori: | , |
| Natura: | Libro |
| Lingua: | inglese |
| Pubblicazione: |
Hoboken
John Wiley & Sons, Inc.
2006
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| Soggetti: | |
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| LEADER | 00000nam$a2200000$$$4500 | ||
|---|---|---|---|
| 001 | 0101007 | ||
| 005 | 20240306135605.2 | ||
| 020 | |a 978-0-471-70359-4 | ||
| 020 | |a 0-471-70359-1 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Consumer-centric category management |b how to increase profits by managing categories based on consumer needs |c ACNielsen with John Karolefski and Al Heller |
| 264 | 1 | |a Hoboken |b John Wiley & Sons, Inc. |c 2006 | |
| 300 | |a 356 s. | ||
| 610 | 2 | 0 | |a spotrebitelia |
| 610 | 2 | 0 | |a spotreba |
| 610 | 2 | 0 | |a maloobchod |
| 610 | 2 | 0 | |a manažment |
| 610 | 2 | 0 | |a zisk |
| 610 | 2 | 0 | |a ponuka |
| 610 | 2 | 0 | |a nákup |
| 610 | 2 | 0 | |a správanie spotrebiteľa |
| 100 | 1 | |a Nielsen, A. C. | |
| 700 | 1 | |a Karolefski, John | |
| 700 | 1 | |a Heller, Al | |