Best face forward why companies must improve their service interfaces with customers
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| Format: | Livre |
| Langue: | anglais |
| Publié: |
Boston
Harvard Business School Press
2005
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| LEADER | 00000nam$a2200000$$$4500 | ||
|---|---|---|---|
| 001 | 0104912 | ||
| 005 | 20240311125453.7 | ||
| 020 | |a 0-87584-867-2 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Best face forward |b why companies must improve their service interfaces with customers |c Jeffrey F. Rayport, Bernard J. Jaworski |
| 264 | 1 | |a Boston |b Harvard Business School Press |c 2005 | |
| 300 | |a xxi, 262 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a zákazníci |
| 610 | 2 | 0 | |a servis |
| 610 | 2 | 0 | |a technológia |
| 610 | 2 | 0 | |a technológie nové |
| 610 | 2 | 0 | |a firmy |
| 610 | 2 | 0 | |a konkurencia |
| 100 | 1 | |a Rayport, Jeffrey F. | |
| 700 | 1 | |a Jaworski, Bernard J. | |