Kotler on marketing how to create, win, and dominate markets
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| Autore principale: | |
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| Natura: | Libro |
| Lingua: | inglese |
| Pubblicazione: |
New York
<The> Free Press
1999
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| Soggetti: | |
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| 020 | |a 0-684-86038-4 | ||
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| 245 | 1 | 0 | |a Kotler on marketing |b how to create, win, and dominate markets |c Philip Kotler |
| 264 | 1 | |a New York |b <The> Free Press |c 1999 | |
| 300 | |a xiv, 257 s. | ||
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| 610 | 2 | 0 | |a marketing strategický |
| 610 | 2 | 0 | |a marketing globálny |
| 610 | 2 | 0 | |a stratégia marketingová |
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| 100 | 1 | |a Kotler, Philip | |